Cultivating Community Change: Certificate Program in Social Marketing

Cheerful illustration of a green globe that reads Empower yourself to create change.

Social marketing is a proven behavior-change strategy that applies traditional marketing principles to behavior change that benefits a community and its residents.

This approach has been applied to natural resources preservation, energy use reduction, water conservation, and other environmental behaviors.

This 8-12 hour, self-paced online certificate program was designed to provide an overview of this strategy as applied to Extension and outreach programming. This certificate program was developed in part with support from the Florida Energy Systems Consortium.

Be one of the first to earn this certificate.

For More Information

Dr. Laura Warner
Assistant Professor

Social Marketing and Program Evaluation
Department of Agricultural Education and Communication
PO Box 112060
Gainesville, FL 32611
Ph: (352) 273-0202
lsanagorski@ufl.edu