Khachatryan Paper Wins at International Conference

Dr. Khachatryan and Dr. Rihn holding awardsBy Jennifer Sykes
Contact: Hayk Khachatryan, 407-884-2034, x151,

GAINESVILLE, Fla. -- Dr. Hayk Khachatryan and Dr. Alicia Rihn received an award for best paper in the innovation category at the 26th Annual International Food and Agribusiness Management Association (IFAMA) World Conference and 12th Wageningen International Conference on Chain and Network Management (WICANEM).

In the paper, "Consumers' Response to Organic Production and Origin Promotions on Ornamental and Edible Plants," Khachatryan and Rihn describe how they used analysis and eye tracking technology to assess consumers' visual attention to organic production and origin promotions labeled on indoor foliage and food-producing plants.

The global summit was held in Aarhus, Denmark on June 19-23, 2016. The hosts were the International Food and Agribusiness Management Association (IFAMA), IFAMA Europe, WICANEM, and Danish Food Cluster. Leaders from business and science converge to find new ways to ensure sufficient, safe, and nutritious food for the growing world population.

Dr. Khachatryan is an assistant professor and extension economist with a joint appointment in the UF/IFAS Food and Resource Economics Department and the Mid-Florida Research and Education Center (MFREC). He is also a faculty member with the UF/IFAS Center for Landscape Conservation and Ecology. Dr. Rihn is a postdoctoral research associate with the Food and Resource Economics Department at MFREC.

graphic banner for the IFAMA conference